Given below are two statements: Statement I: In content analysis, the…
2022
Given below are two statements: Statement I: In content analysis, the researcher will code the text in terms of themes or subjects. Statement II: The categorisation of content is normally done according to the phenomena of interest. In the light of the above statements, choose the correct answer from the options given below:
Answer: A. Both Statement I and Statement II are true — CONCEPTContent analysis is a systematic method for converting text into analysable categories. Researchers define coding units and categories so that…
- A.
Both Statement I and Statement II are true
- B.
Both Statement I and Statement II are false
- C.
Statement I is true but Statement II is false
- D.
Statement I is false but Statement II is true
Show answer & explanation
Correct answer: A
CONCEPT
Content analysis is a systematic method for converting text into analysable categories. Researchers define coding units and categories so that recurring themes, subjects, or other relevant phenomena can be recorded consistently.
APPLICATION
Statement I describes the coding operation: passages are assigned to themes or subjects. Statement II describes how the category scheme is designed: categories are normally organized around the phenomena the study seeks to examine. These are complementary parts of content analysis, so both statements are true.
CONTRAST
Treating both statements as false would remove both systematic coding and the research-based category scheme.
Accepting thematic coding while rejecting phenomenon-based categorisation would disconnect coding from the study's analytical focus.
Rejecting thematic coding while accepting phenomenon-based categorisation would overlook a standard way of assigning textual material to categories.
CROSS-CHECK
The two statements address different stages—coding the text and designing the categories—so they do not contradict each other. Therefore, both Statement I and Statement II are true.