Given below are two statements: Statement I: Quantitative content analysis in…
2023
Given below are two statements: Statement I: Quantitative content analysis in social science research is a very transparent research method. Statement II: Quantitative content analysis is often referred to as an obtrusive method. In the light of the above statements, choose the correct answer from the options given below:
Answer: C. Statement I is correct but Statement II is incorrect — CONCEPTIn quantitative content analysis, a transparent method exposes its coding categories, procedures, and counting rules so that another researcher can…
- A.
Both Statement I and Statement II are correct
- B.
Both Statement I and Statement II are incorrect
- C.
Statement I is correct but Statement II is incorrect
- D.
Statement I is incorrect but Statement II is correct
Show answer & explanation
Correct answer: C
CONCEPT
In quantitative content analysis, a transparent method exposes its coding categories, procedures, and counting rules so that another researcher can inspect or replicate the process. An unobtrusive method studies existing communications or records without intervening in participants’ behaviour.
APPLICATION
Statement I fits the methodological meaning of transparency because quantitative content analysis uses explicit coding rules and numerical counts that can be inspected.
Statement II does not fit the standard classification: analysing pre-existing content is generally unobtrusive or non-reactive, not obtrusive.
CROSS-CHECK / CONTRAST
“Both statements are correct” treats analysis of existing material as an intervention in the research setting.
“Both statements are incorrect” overlooks the inspectable coding rules used in quantitative content analysis.
“Statement I is correct but Statement II is incorrect” keeps procedural auditability separate from participant reactivity.
“Statement I is incorrect but Statement II is correct” reverses both methodological properties.
RESULT
Therefore, Statement I is correct and Statement II is incorrect.