In content analysis, a measurement based on properties of time, such as…

Concept

Content analysis can define coding or measurement units by the property used to quantify media content. A temporal unit measures content through time-based properties, using units such as seconds or minutes.

Application

The example measures a radio conversation in minutes. Because minutes quantify the broadcast or conversation through a property of time, the content-analysis category is temporal unit.

Contrast

• Timeframe: the overall period or boundary within which an activity or study occurs.

• Temporal unit: a content-analysis unit based on a time property, such as seconds or minutes of recorded content.

• Timeline unit: a scale interval used to position events in chronological order.

• Durational unit: a descriptive term for the elapsed span of an event, not the conventional content-analysis category named in this classification.

Result

Therefore, the measurement is identified as a temporal unit.