Buddhism contains a well-developed model of ______ communication.

Concept

A communication model classifies interaction by who exchanges meaning, the scale of the audience, and the social setting. Interpersonal communication concerns reciprocal meaning-making between persons; mass, business, and organisational communication are defined by different audiences or institutional settings.

Application

Buddhist communication theory treats communication as a social and moral act and emphasises reciprocal understanding, empathy, context, truthfulness, symmetrical relations, and consensus through interaction. These features describe communication between persons rather than communication aimed at a mass audience or confined to a commercial or organisational setting.

Contrast

• Business communication is organised around commercial activities, transactions, and stakeholder decisions.

• Mass communication sends messages through media to large, dispersed, and heterogeneous audiences.

• Organisational communication coordinates work through formal and informal flows among roles and units.

Result

The blank is filled by Inter-personal communication.