Planned publicity that spreads spontaneously and rapidly “by word of mouth”…

2026

Planned publicity that spreads spontaneously and rapidly “by word of mouth” (but also by social network sites) throughout a potential media consumer market, refers to:

Answer: B. Viral Advertising

  1. A.

    News

  2. B.

    Viral Advertising

  3. C.

    Communique

  4. D.

    Rejoinder

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Correct answer: B

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