Planned publicity that spreads spontaneously and rapidly “by word of mouth”…
2026
Planned publicity that spreads spontaneously and rapidly “by word of mouth” (but also by social network sites) throughout a potential media consumer market, refers to:
Answer: B. Viral Advertising
- A.
News
- B.
Viral Advertising
- C.
Communique
- D.
Rejoinder
Attempted by 18 students.
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Correct answer: B
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