‘It is based on the assumption that mass media have subtle effects on…
2026
‘It is based on the assumption that mass media have subtle effects on audiences who unknowingly, absorb the dominant symbols, images and messages of media’.
The above-mentioned communication theory is known by what name and who developed it?
Answer: B. The Cultivation Theory by George Gerbner
- A.
Agenda Setting by Maxwell McCombs and Donald L. Shaw
- B.
The Cultivation Theory by George Gerbner
- C.
Uses and Gratification Theory by Katz
- D.
Soviet Communist Theory by Wilbur Schramm
Attempted by 8 students.
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Correct answer: B
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